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Samsung most recommended brand by salespeople

Posted on Monday, September 14 2009 @ 00:20:28 CEST by

A report by J.D. Power and Associates indicates salespeople at major retail stores are most likely to recommend a Samsung LCD TV over competing brands:
Over the first six months of 2009, 1500 mystery shoppers traversed 1200 major electronics retail stores -- including Best Buy and Sears -- and discovered that Samsung LCDs were touted 58 percent of the time, up from 45 percent from the first three months of 2009.

"Salespeople's perceptions of Samsung LCD TVs are beginning to change from that of a value brand to a premium brand," said Chris Denove, vice president of operational research at J.D. Power and Associates. "In addition to recommending Samsung more frequently, salespeople focused recommendations of the brand on its core attributes such as processor speed, picture quality and recent third-party awards it received, rather than on price."



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