InformationWeek reports Adobe has acquired web analytics firm Omniture for $1.8 billion in cash. Adobe aims to combine the companies' products to create better tools for building websites and making them more effective as advertising venues.
"Adobe customers are looking to us for solutions to deliver engaging experiences and more effectively monetize their content and applications online," Shantanu Narayen, president and chief executive of Adobe, said in a statement. "This is a game changer for both Adobe and our customers. We will enable advertisers, media companies, and e-tailers to realize the full value of their digital assets."