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NVIDIA: DirectX 11 not a big sales driver

Posted on Thursday, September 17 2009 @ 16:25:08 CEST by

NVIDIA told analysts at a Deutsche Bank Securities Technology Conference on Wednesday that DirectX 11 is not going to be the defining reason to buy a new GPU. Instead, NVIDIA VP of investor relations Mike Hard believes that special-purpose software that relies of GPGPU technologies will catalyze sales of graphics cards.
Nvidia believes that special-purpose software that relies on GPGPU technologies will drive people to upgrade their graphics processing units (GPUs), not advanced visual effects in future video games or increased raw performance of DirectX 11-compliant graphics processors.

“Now, we know, people are doing a lot in the area of video, people are going to do more and more in the area of photography… I think that the things we are doing would allow the GPU to be a co-processor to the CPU and deliver better user experience, better battery life and make that computers little bit more optimized,” added Mr. Hara.
More details at X-bit Labs.



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