A typical e-mail tries to get 450EUR out of the pocket of a filesharer, which means copyright holders can expect 90EUR per infringement. Not every pirate will pay up though, but DRS says that about a quarter of all recipients do without asking questions.
So, for every illegal download the copyright holder gets €90 (130$), and that is where the presentation turns into a marketing talk where the company explains how piracy can be turned into profit. They start by comparing the profitability of legal and pirated downloads.More details at Torrent Freak.
A legal online purchase of a song brings about €0.60 into the pockets of the copyright holders compared to the €90 per alleged file-sharer that pays up. So, the copyright holders get 150 times more from pursuing filesharers than from selling actual music, the company claims.