As most of you know the Technical Website business is very cut throat, everyone is trying to be the first to get information on the Web. This means that many times information is pushed without double checking, especially if it is from a "trusted source". So after getting information from a source an article is pushed onto an unsuspecting world. From there it is linked and re-linked, until [in many cases] what you find is this unchecked information becomes truth simply by repetition. It is what we call "the repeated truth" and you see if every day. It happens when a site links the original article and uses it as their source, then someone else uses that article as their source, and so on. eventually by the sheer volume of sites covering this from different sources it becomes fact and people run with it as such. The PR and marketing people at these big companies know this and use it to their advantage...
Dirty PR tactics explained
Posted on Monday, Oct 19 2009 @ 00:05 CEST by Thomas De Maesschalck
Bright Side of News takes a closer look at the PR tactics tech firms use these days, you can read it over here.