Strangely enough Apple is looking forward to the launch of the Windows 7 operating system almost as much as Microsoft. Brian Croll, Apple's VP of Mac OS X worldwide product marketing, told CNET that Apple sees Microsoft's newest operating system as an opportunity to sell more Mac computers because they believe users are really growing tired of Windows and the headaches it brings.
The latest issue will be the amount of work that Windows XP users have to go through to upgrade to Windows 7. The need to erase the hard drive, install Windows 7, re-install applications, and update everything may be too much for some users to handle.
"We think a lot of folks will look at that as the straw that broke the camels back," Croll said. "People are tired of the headaches with Windows and this is another great excuse for people to check out the Mac."
Apple is also betting that many XP users who will have to upgrade their computers in order to run Windows 7 will instead choose to check out a Mac. But the cost of the new computer isn't the only thing users have to look forward to; there's also the software price tag.