EA Sports president Peter Moore told the audience at the 5th annual PLAY Digital Media Conference that the traditional video game model of shipping packaged gaming media as a platform is burning and that digital distribution is definitely the future:
"I'd say the core business model of video games is a burning platform. Absolutely. We all recognize that, and we'll recognize it 10 years from now when we tell our grand kids," he said. "We'll tell them we used to drive to the store to get shiny discs that have bits and bites on them and we'd place them in this thing called a 'disc tray,' and it'd whirl around…and they'll go 'What?'"
"So, the concept of physical packaged discs and the core business model that is video games as it currently stands is a burning platform."