A survey by ABI Research reveals just 7 percent of consumers are willing to pay a premium for an environmentally-friendly phone. Another 40 percent said they would choose a green handset over a conventional one if price, features, and performance were the same.
“These survey results mean that almost half of those surveyed were at least committed in principle to use of a green handset. However the public is largely uninformed about their availability: only 4% said they were ‘very familiar’ with green handsets,” said industry analyst Michael Morgan.
Is that “equal in price” condition a deal-breaker? Not necessarily. Some recyclable components may be slightly more expensive, but the vendors have in most cases offered handsets with comparable functionality while keeping costs down. Generally the price differential between green and non-green models is not remarkable. The cost to handset manufacturers can be, though. Creating a verifiable green handset can mean revamping the whole supply chain and retooling the production process. Watchdog groups such as Greenpeace are on the alert for “greenwashing”.