LG announced it will release a 15" OLED display in South-Korea in December, and predicted that OLED panels will cost less than LCD panels in 2016.
"Forty-inch and larger OLED panels will be fairly expensive in 2012, but they will be available in the market," said Won Kim, VP of OLED sales and marketing, at a trade show in Japan yesterday. "OLED panels will cost less than LCD panels in 2016."
Allow me to dissect that prediction for a moment. Calling the affordability of any technology so far in advance is pretty bold, but seven years is a long time and a lot can happen between now and then. But I think the main message to be gleaned from Kim's words for customers watching the market and still waiting for OLED is: don't.