Scott Shutter, senior manager of product marketing at AMD, said it was time for a "new metric discussion," as "benchmarking just isn't important to mainstream users."
David Schwarzbach, another senior manager of product marketing, opined that AMD's research had found most consumers held only a very "scattered knowledge about benchmarks," and that it was AMD's goal "to be able to convey that platform goodness in a way people can understand."
Referring to benchmarking as more "benchmarketing," Schwarzbach said it would be a lot better to measure a machine's "fitness for use" in a series of "proof points."
AMD rages against benchmarketing
Posted on Saturday, November 07 2009 @ 0:40 CET by Thomas De Maesschalck