DV Hardware - bringing you the hottest news about processors, graphics cards, Intel, AMD, NVIDIA, hardware and technology!

   Home | News submit | News Archives | Reviews | Articles | Howto's | Advertise
 
DarkVision Hardware - Daily tech news
January 21, 2018 
Main Menu
Home
Info
News archives
Articles
Howto
Reviews
 

Who's Online
There are currently 64 people online.

 

Latest Reviews
Arctic BioniX F120 and F140 fans
Jaybird Freedom 2 wireless sport headphones
Ewin Racing Champion gaming chair
Zowie P-TF Rough mousepad
Zowie FK mouse
BitFenix Ronin case
Ozone Rage ST headset
Lamptron FC-10 SE fan controller
 

Follow us
RSS
 

AMD rages against benchmarketing

Posted on Saturday, November 07 2009 @ 00:40:14 CET by


Hexus brings some news from a recent AMD reviewer day in Austin. AMD expressed its displeasure with so-called benchmarketing:
Scott Shutter, senior manager of product marketing at AMD, said it was time for a "new metric discussion," as "benchmarking just isn't important to mainstream users."

David Schwarzbach, another senior manager of product marketing, opined that AMD's research had found most consumers held only a very "scattered knowledge about benchmarks," and that it was AMD's goal "to be able to convey that platform goodness in a way people can understand."

Referring to benchmarking as more "benchmarketing," Schwarzbach said it would be a lot better to measure a machine's "fitness for use" in a series of "proof points."




 






Use Disqus to post new comments, the old comments are listed below.


Re: AMD rages against benchmarketing
by Anonymous on Saturday, November 07 2009 @ 04:24:22 CET
Show us FPS @ 1920x1080, 1920x1200 and 2560x1600 with and without 4xaa and you'll have a good basis.

Scores give an idea of how a chip will perform. And I don't think Crysis tells the tale as well as other mainstream games that were better written.



 

DV Hardware - Privacy statement
All logos and trademarks are property of their respective owner.
The comments are property of their posters, all the rest © 2002-2017 DM Media Group bvba