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AMD rages against benchmarketing

Posted on Saturday, November 07 2009 @ 00:40:14 CET by

Hexus brings some news from a recent AMD reviewer day in Austin. AMD expressed its displeasure with so-called benchmarketing:
Scott Shutter, senior manager of product marketing at AMD, said it was time for a "new metric discussion," as "benchmarking just isn't important to mainstream users."

David Schwarzbach, another senior manager of product marketing, opined that AMD's research had found most consumers held only a very "scattered knowledge about benchmarks," and that it was AMD's goal "to be able to convey that platform goodness in a way people can understand."

Referring to benchmarking as more "benchmarketing," Schwarzbach said it would be a lot better to measure a machine's "fitness for use" in a series of "proof points."


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Re: AMD rages against benchmarketing
by Anonymous on Saturday, November 07 2009 @ 04:24:22 CET
Show us FPS @ 1920x1080, 1920x1200 and 2560x1600 with and without 4xaa and you'll have a good basis.

Scores give an idea of how a chip will perform. And I don't think Crysis tells the tale as well as other mainstream games that were better written.


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