AMD rages against benchmarketing

Posted on Saturday, November 07 2009 @ 0:40 CET by Thomas De Maesschalck
Hexus brings some news from a recent AMD reviewer day in Austin. AMD expressed its displeasure with so-called benchmarketing:
Scott Shutter, senior manager of product marketing at AMD, said it was time for a "new metric discussion," as "benchmarking just isn't important to mainstream users."

David Schwarzbach, another senior manager of product marketing, opined that AMD's research had found most consumers held only a very "scattered knowledge about benchmarks," and that it was AMD's goal "to be able to convey that platform goodness in a way people can understand."

Referring to benchmarking as more "benchmarketing," Schwarzbach said it would be a lot better to measure a machine's "fitness for use" in a series of "proof points."


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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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Re: AMD rages against benchmarketing
by Anonymous on Saturday, November 07 2009 @ 4:24 CET
Show us FPS @ 1920x1080, 1920x1200 and 2560x1600 with and without 4xaa and you'll have a good basis.

Scores give an idea of how a chip will perform. And I don't think Crysis tells the tale as well as other mainstream games that were better written.