Google buys mobile advertising firm AdMob for $750 million

Posted on Tuesday, November 10 2009 @ 17:51 CET by Thomas De Maesschalck

Google announced the acquisition of AdMob, the search engine has agreed to pay $750 million in stock for this company which is specialized in mobile advertising. While Google already provides search ads for mobile phones, AdMob takes it a bit further with ads that show up on web pages and in mobile applications.

While Google already has text ads that accompany mobile searches, AdMob specializes in graphic ads that show up on web pages and mobile applications. AdMob collects demographic data on mobile users, and charges a premium to let advertisers choose to target professionals, teens or early adopters. While Google still makes the majority of its revenue from text ads it displays next to search results, the company has been seeking to diversify that model for years.

Source: Wired

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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