It’s all about the apps! That’s not only what Apple wants you to think with its App Store, but also what the CEA believes will be huge this year. Although the iPhone and the 100,000 apps will play a huge role, it’s not just about that. PC and printer manufacturers are getting into the mix, as are GPS manufacturers. Apps allow the user to customize products to his/her wants and needs, and as more devices support them, more content providers will emerge as well, both small and large.