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Intel: Marketing strategy not changed since AMD settlement

Posted on Friday, December 04 2009 @ 01:02:43 CET by

DigiTimes heard rumors that Intel had to change its marketing strategy as a consequence of the recent settlement with AMD, but Intel says the report is inaccurate:
Intel stated that there is no causal relationship between the settlement and its decision not to physically participate in the Taiwan IT Month Show. Intel said the decision not to attend was based on optimizing ROI and benefiting its customers. Re-weighting marketing investment from indirect to direct activity should not be assumed to be a consequence of the settlement, Intel pointed out.

In fact, the company stated that the settlement between Intel and AMD required no significant changes in Intel's business practices, which Intel asserts have and will continue to be fair, lawful and pro-competitive. While Intel would not comment on any specifics of its MDF program, it did point out that the agreement with AMD states that the Intel Inside program is "conclusively presumed permissible" and that Intel may continue to offer discounts in order to win business



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