Let's not beat around the bush- Blu-ray has been disliked since it first appeared on the tech industry's radar. And this controversial technology had even the most open-minded tech experts scratching their heads trying to figure out why it was here and why it was so expensive. Well, today's industry pros are singing a different tune. Rumor has it: Blu-ray is only here to stay because it had a little help from its friends HDTV and Netflix, just to name a few. Industry experts say the Blu-ray market has a bright future ahead of it. They can see these Blu-ray devices growing, evolving and settling into living rooms nationwide-however, they warn there are a few allowing conditions to this perfectly painted future. Unfortunately experts say Blu-ray's fate lies in the hands of another-actually, there are a couple pairs of hands controlling Blu-ray's future.