Did your father ever tell you there's no such thing as a free lunch? Well, most of today's industry experts would probably agree with him. The idea of "free" has become extremely controversial in the technology industry, especially in the case of online content. Rumors that favorite show streaming website Hulu will be charging for all of their content has most online-media-viewing junkies scared stiff. Sources for Hulu, after reaping the backlash of complaints, deny the rumors and say turning the service into a pay-only site is just not in the cards. Fair enough, but what happens when Hulu and other sites get desperate? Ad sales are down, magazines and newspapers aren't selling, and people are only accessing "free" web content. Will these poor economic conditions and lack of advertising force more web publishers into a pay-only frenzy?