"They can steal the disc, but they can't steal the DLC," he said in an interview with Kotaku.
"The consumer seems to really like this idea that there is extra stuff...The consumer wants more, and when you give them more or sell them more it seems to be extremely well received," he added.
"I don't think anybody should pirate anything," he said. "I believe in the artistry of the people who build [the games industry.] I profoundly believe that. And when you steal from us, you steal from them. Having said that, there's a lot of people who do."
EA sees pirates as untapped section of the market
Posted on Saturday, December 12 2009 @ 10:43 CET by Thomas De Maesschalck