Another trend benefiting Blu-ray sales is the rapid decline in hardware prices. It's not uncommon to find quality Blu-ray players in the $100-to-$130 range this holiday season. (Wal-Mart even offered a Magnavox Blu-ray player doorbuster for just $78.) PlayStation 3 consoles, which play Blu-ray discs, are getting cheaper too.
Furthermore, many Blu-ray movies, once prohibitively expensive, are now downright cheap. While shopping at Costco yesterday, I spotted several Blu-ray titles, including popular flicks like the 2001 remake of Ocean's Eleven, for just $8.99. At those prices, a Blu-ray upgrade quickly becomes an impulse buy for many consumers.