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EA: There are a billion gamers

Posted on Sunday, December 13 2009 @ 03:02:50 CET by

EA CEO John Riccitiello said gaming is no longer a niche market, he claims there are now over a billion gamers worldwide.
Gaming is "no longer a niche" according to EA CEO, John Riccitiello, who claims there are now over a billion gamers worldwide, with that number growing in "leaps and bounds."

In a video interview on America's PBS Nightly business report, Riccitiello reckons his estimate may even be a tad conservative, given the influx of new gamers who play mobile phone games, MMORPGs, and grow crops and fight the Mafia on Facebook.

"With the advent of new digital media landscape, we've seen a torrent of new consumers," he said adding "we have five times the audience we've ever had, and it's growing in leaps and bounds."



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