Google announced its own URL shortening service at goog.gl. At present it's only available for Google Toolbar and FeedBurner users, the company promises to deliver a fast, stable, and secure service. If the service proves successful, Google may eventually make it available for a wider audience.
People share a lot of links online. This is particularly true as microblogging services such as Twitter have grown in popularity. If you're not familiar with them, URL shorteners basically squeeze a long URL into fewer characters to make it easier to share with others. With character limits in tweets, status updates and other modes of short form publishing, a shorter URL leaves more room to say what's on your mind — and that's why people use them.
Another new URL shortening service comes from Facebook, the social networking site will enable users to shorten links and usernames via its fb.me domain name.