"If you look at the research at what consumers are spending their time doing, the PS2 is still right up there in terms of time usage. There is a huge number of people still playing the PS2," Riccitiello told the UBS Global Media and Communications Conference on Wednesday. "My belief is the first platform that gets to $149 is going to inherit much of that business. And the Wii's best opportunity – they've got the lowest cost platform out there – if they drive price I think they can really do well."
Without a price cut or other form of innovation, Nintendo could struggle next year when rivals Sony and Microsoft launch their motion control systems, said Riccitiello.
EA CEO calls for Wii price cut
Posted on Wednesday, December 16 2009 @ 5:31 CET by Thomas De Maesschalck