EA CEO calls for Wii price cut

Posted on Wednesday, December 16 2009 @ 5:31 CET by Thomas De Maesschalck
EA CEO John Riccitiello stated Nintendo should drop the price of its Wii console so it can compete against the PlayStation 2:
"If you look at the research at what consumers are spending their time doing, the PS2 is still right up there in terms of time usage. There is a huge number of people still playing the PS2," Riccitiello told the UBS Global Media and Communications Conference on Wednesday. "My belief is the first platform that gets to $149 is going to inherit much of that business. And the Wii's best opportunity – they've got the lowest cost platform out there – if they drive price I think they can really do well."

Without a price cut or other form of innovation, Nintendo could struggle next year when rivals Sony and Microsoft launch their motion control systems, said Riccitiello.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



Loading Comments