EA CEO John Riccitiello stated Nintendo should drop the price of its Wii console so it can compete against the PlayStation 2:
"If you look at the research at what consumers are spending their time doing, the PS2 is still right up there in terms of time usage. There is a huge number of people still playing the PS2," Riccitiello told the UBS Global Media and Communications Conference on Wednesday. "My belief is the first platform that gets to $149 is going to inherit much of that business. And the Wii's best opportunity – they've got the lowest cost platform out there – if they drive price I think they can really do well."
Without a price cut or other form of innovation, Nintendo could struggle next year when rivals Sony and Microsoft launch their motion control systems, said Riccitiello.