YouTube is now eyeing a paid content platform as well that would see users paying a subscription fee to view longer full-length TV shows and films. Google's David Eun has said that some full-length programs won't be available to it with its current ad revenue sharing program.
Eun told Reuters, "We're making some interesting bets on long-form content; not all content is accessible to us with the advertising model."
The monthly subscriptions to YouTube service would be similar to how cable companies operate and YouTube is looking into movie rentals like Apple and Amazon offer. So far, the video sharing site has not signed any major content partners for rentals or other longer form content types. Short clips of shows from partners are available on the YouTube platform.
YouTube to add subscription model?
Posted on Thursday, December 17 2009 @ 0:38 CET by Thomas De Maesschalck