NVIDIA senior VP of investor relations Michael Hara told investors at a Barclays Capital Global Technology conference in San Francisco last week that his company sees AMD's lead in DirectX 11 as insignificant compared to the big picture.
"We go through revolutionary changes every three of four years, and that's exactly where we're at today. ...The next big evolution in the API world has come with DirectX 11 (DX11), but we believe that's a part of the experience," Hara said, adding that other technologies, including 3D stereo and physics, are also important.
"To us, being out of sync with the API for a couple of months isn't as important as what we're trying to do in the big scheme of things for the next four or five years. We're just around the corner from preparing our next GeForce and the experience of what you'll see in 3D, what you'll feel in physics, and the improvements you get in graphics will be obvious to the market," he said.