Bright Side of News reports Microsoft is setting up its Games for Windows Live service as a competitor to Valve's Steam.
In accordance to internal shift in strategy, Microsoft decided to evolve GfW - LIVE platform into a fully fledged digital distribution service, serving as the digital entertainment part of their "Microsoft as a service" vision. Games for Windows - LIVE is currently being brought up to become a revenue-generating tool for the company.
If you visit the site today, you can see that Games for Windows - LIVE is undergoing a transformation into a fully fledged digital distribution model. There are several non-impressive titles for download, but Colin McRae's DiRT 2 is the first AAA title to be launched on Games for Windows - LIVE Marketplace and not on Valve's Steam, even though some titles are present on both platforms [Fallout 3 is available as a digital download].