Signal Hill analyst Todd Greenwald states selling 1 million units is no longer enough for big budget gaming titles:
How will the industry respond to this in 2010? It's already becoming clear. We'll see fewer big budget games from the likes of Electronic Arts, Take Two, Activison, and Ubisoft, and we'll see more games developed with smaller teams and smaller budgets relying less on the latest technology and more on fundamental gameplay qualities. We'll see even more iPhone games, and more Facebook games, and we'll see big name franchise emerging as browser games and social media games. The big risks will be taken in small projects undertaken by "spec ops" style teams living within larger organizations. Group's like Electronic Arts' EA 2D will become less of an anomaly, and products like Sid Meier's Civilization Network will show us the way that a lot of games will evolve.