Amazon revealed the Kindle has become the most gifted item in the company's history, and that on Christmas Day, for the first time ever, customers bought more Kindle books than physical books.
Amazon.com, Inc. (NASDAQ:AMZN) today announced that Kindle has become the most gifted item in Amazon's history. On Christmas Day, for the first time ever, customers purchased more Kindle books than physical books. The Kindle Store now includes over 390,000 books and the largest selection of the most popular books people want to read, including New York Times Bestsellers and New Releases.
"We are grateful to our customers for making Kindle the most gifted item ever in our history," said Jeff Bezos, founder and CEO of Amazon.com. "On behalf of Amazon.com employees around the world, we wish everyone happy holidays and happy reading!"
On Amazon's peak day, Dec. 14, 2009, customers ordered over 9.5 million items worldwide, which is a record-breaking 110 items per second.