TG Daily had an interview with Neal Robison, AMD's director of global developer relations, about the future of gaming. You can read it over here.
TG Daily: And long term goals?
Robison: "In the long term, AMD/ATI would like to help facilitate improved collaboration between the film and video game industries. For example, movies have incredible visual fidelity, but provide little more than a passive experience for the consumer. In contrast, video games offer the user a chance to interact with a virtual world on a number of levels.
"Yes, people have talked about this before, but there really is a huge opportunity to blend and mesh the two worlds. Move the special effects to the gaming world and extend the capabilities of the film industry by adding an interactive format or element."
