Posted on Tuesday, January 05 2010 @ 21:43 CET by Thomas De Maesschalck
Apple announced it has acquired mobile advertising company Quattro Wireless, the purchase price is unknown, but
some sources believe it's $275 million.
Quattro announced the deal in a blog posting on its website on Tuesday, but did not give a purchase price. An Apple spokesman also declined to say how much the company paid.
The Wall Street Journal-affiliated blog, All Things Digital, reported late on Monday that Apple would pay $275 million for Quattro.
Broadpoint Amtech analyst Brian Marshall called the deal a "good strategic purchase" and said it fits Apple's plan to acquire small technology companies that add to ancillary parts of its business.
He also said the deal was a sign of the growing rivalry between Apple and Web search giant Google Inc.
