Apple buys mobile ad network Quattro Wireless

Posted on Tuesday, January 05 2010 @ 21:43 CET by Thomas De Maesschalck
Apple announced it has acquired mobile advertising company Quattro Wireless, the purchase price is unknown, but some sources believe it's $275 million.
Quattro announced the deal in a blog posting on its website on Tuesday, but did not give a purchase price. An Apple spokesman also declined to say how much the company paid.

The Wall Street Journal-affiliated blog, All Things Digital, reported late on Monday that Apple would pay $275 million for Quattro.

Broadpoint Amtech analyst Brian Marshall called the deal a "good strategic purchase" and said it fits Apple's plan to acquire small technology companies that add to ancillary parts of its business.

He also said the deal was a sign of the growing rivalry between Apple and Web search giant Google Inc.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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