Apple orchestrates rumor leaks

Posted on Monday, January 11 2010 @ 0:20 CET by Thomas De Maesschalck
A former Senior Marketing Manager at Apple reveals the company sometimes instructs employees to do some controlled leaks. A classic example of this would be last Monday's rumor of a January 27 tablet launch.
Where's the evidence? The Mac Observer's John Martellaro explains, "I know, when I was a Senior Marketing Manager at Apple, I was instructed to do some controlled leaks." The former executive elaborates:

The way it works is that a senior exec will come in and say, "We need to release this specific information. John, do you have a trusted friend at a major outlet? If so, call him/her and have a conversation. Idly mention this information and suggest that if it were published, that would be nice. No e-mails!"

The communication is always done in person or on the phone. Never via e-mail. That's so that if there's ever any dispute about what transpired, there's no paper trail to contradict either party's version of the story. Both sides can maintain plausible deniability and simply claim a misunderstanding. That protects Apple and the publication.
More info at The Tech Report.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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