MSI doesn't believe the economic crisis will prevent them from growing this year. The company exects to see notebook shipments grow by over 50 percent in 2010, while its all-in-one PCs should also see 50 to 100 percent growth, according to chairman Joseh Hsu.
Hsu also revealed MSI will not launch eBook readers anytime soon, as he believes that content availability is the most important element of the eReader ecosystem.
Although MSI's notebook shipments were impacted seriously by inventory issues in the first half of 2009, the company still earned profits in 2009 after an aggressive catch-up in the second half. The company's branded notebook shipments were also higher than those in 2008, Hsu noted.
For 2010, MSI plans to offer more notebook models with different specifications to fulfill different customer needs since the company is unable to achieve significant shipment volumes by offering only a few models like most first-tier vendors. Since related component purchasing will only see some minor differences, the company believes it will not face problems sourcing different components, Hsu pointed out.