Korean DRAM makers bundling DDR2 with DDR3

Posted on Wednesday, January 20 2010 @ 0:15 CET by Thomas De Maesschalck
DigiTimes heard South-Korea based DRAM makers have recently begun bundling DDR3 modules together with DDR2 modules, in order to clean up their DDR2 inventories.
Many research firms and companies have all anticipated the crossover point where shipments of DDR3 exceed DDR2 will soon draw near. As a result, DDR3 supply to the spot market is severely tight, whereas DDR2 inventories have been piling up rapidly, the sources explained.

Major Korea-based DRAM producers intend to bundle DDR3 modules with DDR2 ones, to avoid a widening price gap between the two memory standards, the sources said. The strategy is to minimize the impact stemming from the combination of DDR2 oversupply and DDR3 shortages.

Some downstream channel distributors have followed suit and deployed such bundling sales strategy, in a move to promote DDR2 memory, according to the sources.

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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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