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Korean DRAM makers bundling DDR2 with DDR3

Posted on Wednesday, January 20 2010 @ 00:15:39 CET by


DigiTimes heard South-Korea based DRAM makers have recently begun bundling DDR3 modules together with DDR2 modules, in order to clean up their DDR2 inventories.
Many research firms and companies have all anticipated the crossover point where shipments of DDR3 exceed DDR2 will soon draw near. As a result, DDR3 supply to the spot market is severely tight, whereas DDR2 inventories have been piling up rapidly, the sources explained.

Major Korea-based DRAM producers intend to bundle DDR3 modules with DDR2 ones, to avoid a widening price gap between the two memory standards, the sources said. The strategy is to minimize the impact stemming from the combination of DDR2 oversupply and DDR3 shortages.

Some downstream channel distributors have followed suit and deployed such bundling sales strategy, in a move to promote DDR2 memory, according to the sources.




 



 

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