Acer told Bloomberg that it aims to boost its profitability to the highest since 2004 by offering an online applications store and its first eBook reader by mid-year.
The applications store will offer “hundreds, otherwise you can’t call it an apps store,” Jim Wong, president of IT Products division said in a Jan. 22 interview at Acer’s Taipei headquarters. The company also plans to introduce its first netbook, or low-cost notebook computer, running Google Inc.’s Chrome operating system in the third quarter, he said.
Acer will enter markets dominated by Apple Inc. and Amazon.com Inc. in offering downloadable software and e-book readers after it gained computer share by offering low-cost notebooks during the global economic downturn. Moving into new products will help the company boost its net income margin to 3 percent within two years, Wong said.