YouTube said last month that it would dip its toes into the digital movie rental business with five independent films tied to the Sundance Film Festival. The company said the five films, which were available for 10 days, received a combined 2,684 views.
At $3.99 per rental, YouTube first foray into the business netted $10,709.16.
Those are not numbers that should have executives at Netflix, Apple’s iTunes or Amazon’s video on demand worried.
YouTube earned $10,709.16 from movie rentals
Posted on Tuesday, February 02 2010 @ 16:03 CET by Thomas De Maesschalck