NY Times spotted that YouTube barely made $10,709.16 from the five Sundance Film Festival movie rentals it started offering last month. YouTube spokesperson Chris Dale said YouTube was happy with the test, and added that it definitely exceeded their expectations given all the barriers.
YouTube said last month that it would dip its toes into the digital movie rental business with five independent films tied to the Sundance Film Festival. The company said the five films, which were available for 10 days, received a combined 2,684 views.
At $3.99 per rental, YouTube first foray into the business netted $10,709.16.
Those are not numbers that should have executives at Netflix, Apple’s iTunes or Amazon’s video on demand worried.