Acer announced it's collaborating with Ferrari to introduce a Ferrari-branded smartphone in March 2010:
Teamwork, endless development of new technologies and a passion for competition: Acer and Scuderia Ferrari share a common history, one bound to last and which brought the two brands together 7 years ago. The first smartphone created in collaboration with Ferrari will be presented to the world in March 2010.
Acer confirms its sponsorship and licence agreement with the Maranello team for the next 3 years (2010-2012), enriching the co-branded range with its smartphone and continuing a bond that ties the two brands, underlining their excellence in innovation.
“A Ferrari is not just about speed. It is an expression of beauty, power, excitement, pleasure and natural excellence” comments Gianpiero Morbello, Acer Vice President, Marketing and Brand. “From the original concept to the finished product the new smartphone was conceived down to the finest details with the idea of giving a stronger sense of belonging to all Ferrari fans.”
Acer Ferrari smartphone is an elegant device offering sensational performance, perfectly in line with the wide segment of users it is addressed to. With an extremely sophisticated design, it will amaze both the trendiest style enthusiasts and techno-geeks. Equipped with Android 2.1 Éclair OS, this smartphone encases the drive and determination of both Acer and Ferrari to always be in pole position.
“We are proud that the Acer sponsorship has been renewed for the next 3 years,” comments Stefano Domenicali, Scuderia Ferrari Team Principal. “Thanks to the results we have reached together in these last 7 years, we can affirm that Acer products with the Ferrari Scudetto are the most technologically advanced of the entire line up.”