Steve Jobs on naming Apple.Source: Fire in the Valley (via archive.org)
I was actually a fruitarian at that point in time. I ate only fruit. Now I'm a garbage can like everyone else. And we were about three months late in filing a fictitious business name so I threatened to call the company Apple Computer unless someone suggested a more interesting name by five o'clock that day. Hoping to stimulate creativity. And it stuck. And that's why we're called Apple.
How Apple got its name
Posted on Saturday, February 20 2010 @ 2:21 CET by Thomas De Maesschalck