FUD Zilla notes all motherboards with USB 3.0 support they saw at CeBIT feature the NEC D720200F1 chip. The company is likely making quite a lot of cash thanks to being the first to launch such a chip, as these chips have a bulk price of $15 a piece.
It seems that the company has once again profited from being the first one to deliver a product on the market, as the company has been the first to deliver the world's first USB 2.0-compliant host controller chip as well.
The absence of Intel’s solution has caused many a frown, but most frowns should currently come from Intel as NEC seems to sell these babies like hotcakes. The fact is that USB 3.0 is the latest feature that everyone wants on their motherboards, and with the bulk price of $15, we’re pretty sure that NEC’s not wary of Intel's "speedy" response routines.
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Re: NEC profiting from being first with USB 3.0 chip by Anonymous on Saturday, March 06 2010 @ 03:09:02 CET
Intel figured it was too small a profit margin to bother with. The needs of the end user wasn't in Intel's interests.
Get used to it. Without AMD breathing down their back this is how they always behave.