Posted on Tuesday, March 09 2010 @ 12:27 CET by Thomas De Maesschalck
Market watchers
note Gigabyte is edging in on ASUS in the motherboard market, and predict ASUS may start cutting motherboard prices to maintain its lead, which could trigger a price war in the motherboard industry.
Gigabyte Technology's motherboard shipments are estimated to have reached 3.1-3.3 million units for the first two months of 2010, tied up with Asustek Computer's shipment estimate of 3.2-3.3 million units, according to market watchers.
To maintain its lead, Asustek is expected to start cutting its motherboard prices shortly which may trigger price war in the motherboard industry, sources from channel vendors noted.
Asustek is also reportedly planning to reshuffle staff in motherboard business unit.
