The idea of the open initiative is to offer consumers additional choices when selecting an S3D solution, more innovations and of course help in lowering the costs for the hardware and software making it easier for wider adoption. ATI (AMD) and its partners will supposedly soon announce a lineup of 3D products, including a 3D-enabled ATI Eyefinity technology (to counter Nvidia’s 3D Vision Surround), 120Hz 3D-ready displays and notebooks, active shutter glasses and passive polarized ones (have you heard of passive shutter glasses!?), S3D support for DirectX 9, 10 and 11, Quad Buffered OpenGL, Blu-ray 3D support. As you can see from the presentation slide above the 3D-gaming middleware partners are DDD and iZ3D, and for Blu-ray 3D support ArcSoft and CyberLink.
Source: 3D Vision Blog