YouTube: Viacom would demand removal of videos it covertly uploaded itself

Word has it that Viacom had hired over the years at least 18 different marketing firms to inconspicuously upload content. We can't really say it better than the posting:

"[Viacom] deliberately "roughed up" the videos to make them look stolen or leaked. It opened YouTube accounts using phony email addresses. It even sent employees to Kinko's to upload clips from computers that couldn't be traced to Viacom."

Wait, it gets better. According to Levine, Viacom's tactics were so good that the company itself didn't even know which videos it had uploaded, prompting multiple occasions where it would demand a clip removed, only to later ask for its reinstatement. "In fact," she claims, "some of the very clips that Viacom is suing us over were actually uploaded by Viacom itself."