That changed last week, when prior to the Game Developers Conference in San Francisco, AMD assembled a group of journalists to talk about how it works with the folks responsible for the latest and greatest PC games. Chief Marketing Officer Nigel Dessau kicked off the presentation by formally unveiling AMD's Gamers Manifesto, whose four guiding tenets are listed below.
* We will consult with the gaming community to help align our innovations to their wants and needs.
* Wherever feasible we will move quickly to move our innovations into the industry standards.
* We will provide the technical and business support game developers need to help make their games a success.
* All gamers, those with AMD hardware in their system, or not, deserve the best gaming experience possible.
Dessau then passed the torch to AMD Director of ISV Relationship Management Neal Robison, who pointed out that the company has been working under these principles for "a long, long time." The manifesto fits under a new branding initiative dubbed Gaming Evolved, which AMD hopes will clearly describe how it works with the gaming community.
AMD outlines its Gamers Manifesto
Posted on Sunday, March 21 2010 @ 10:00 CET by Thomas De Maesschalck