Taiwan-based Elitegroup Computer Systems (ECS) and ASRock, which mainly target China's entry-level motherboard market, as well as China-based second-tier players, are expected to bear the brunt of the price competition, the sources noted.
Having seen its branded motherboard shipments to China tied with Gigabyte's in the first quarter of 2010, Asustek has decided to cut its motherboard prices in order to widen its gap gap with competitors, the sources noted.
ASUS cuts motherboard prices in China
Posted on Tuesday, March 30 2010 @ 18:34 CEST by Thomas De Maesschalck