IMS Research analysts predict around 24 percent of tablets in 2010 will be based on the Google Android operating system.
“The user interface and content that a tablet supplier brings to the table will likely influence purchase decisions just as much as hardware requirements. Suppliers are realizing the importance of content and service and many are turning to the Android ecosystem to be able to offer the complete user experience and compete with Apple’s offering,” said Anna Hunt, an analyst with IMS Research.
In addition to Android and Apple OS, Microsoft Windows 7 will also account for a fair share of the tablet market, estimated by IMS Research at 10% of shipments in 2010 and expected to grow its share onward. IMS Research estimates that about 24% of the tablets shipping in 2010 will be based on Android.