The fact that MSI offered Voltage Adjustment to the new GeForce GTX 480 video card in the release though, very much does. Voltage Adjustment on video cards has become such a big thing these days; companies offering such good cooling options mean that the video cards can handle a bit more voltage, which in turn is offering some outstanding performance increases.
MSI have done extremely well; anyone who's overclocking is using their software and in every screenshot you're seeing the MSI logo, no matter what card you're using. A constant flow of updates and people wanting to get the most out of a video card means we're seeing it so often. These days when someone asks what do I use to overclock my video card the chances are they're being told MSI Afterburner. Read more at TweakTown.