DigiTimes Research senior analyst Mingchi Kuo claims the Barnes & Noble Nook eReader accounted for 53 percent of eBook reader shipments to US vendors in March 2010. Kuo believes the Nook's strong shipments are the result of Barnes & Noble's retail outlets across the US, and partly due to consumers' interest in new products.
Manufacturers' e-book reader shipments to Barnes & Noble surpassed those to Amazon in March 2010, as demand for nook was picking up, according to Digitimes Research.
Digitimes Research senior analyst Mingchi Kuo cited figures from upstream suppliers as indicating that the nook accounted for 53% of e-book readers shipped to US vendors last month.
Kuo attributed to the nook's strong shipments partly to consumers' interest in new products, as Amazon's Kindle has already been on the market for some time.