DigiTimes: Nook outsold Kindle in March

Posted on Monday, April 26 2010 @ 16:26 CEST by Thomas De Maesschalck
DigiTimes Research senior analyst Mingchi Kuo claims the Barnes & Noble Nook eReader accounted for 53 percent of eBook reader shipments to US vendors in March 2010. Kuo believes the Nook's strong shipments are the result of Barnes & Noble's retail outlets across the US, and partly due to consumers' interest in new products.
Manufacturers' e-book reader shipments to Barnes & Noble surpassed those to Amazon in March 2010, as demand for nook was picking up, according to Digitimes Research.

Digitimes Research senior analyst Mingchi Kuo cited figures from upstream suppliers as indicating that the nook accounted for 53% of e-book readers shipped to US vendors last month.

Kuo attributed to the nook's strong shipments partly to consumers' interest in new products, as Amazon's Kindle has already been on the market for some time.


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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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