Asustek CEO and president Jerry Shen estimates his firm will ship about 7 to 8 million Eee PC netbooks this year for a global netbook marketshare of around 20 percent. The company shipped about 2.5 million netbooks in the first quarter with shipments in the second quarter expected to hit 2.5 to 2.75 million units.
Commenting on market watchers' estimates that Intel's Atom processor shipments will rise from 32 million units in 2009 to 35-40 million units in 2010, Shen believes the netbook market will still maintain, but will see weaker growth in shipments than before. As most of the netbook brands have already phased out their netbook lines, the current netbook market is dominated by Asustek, Samsung and Acer while Hewlett-Packard (HP) still evaluating whether to push the line in the second half to maintain its leading position in notebook market, Shen noted.
With expectations that price competition in the netbook market will turn weak soon, Asustek's current strategy is to launch machines with stronger specifications and additional value in exchange for higher ASPs and profits, Shen added.