EA announced "Project Ten Dollar", a new initiative aimed at making money from second hand game sales by introducing an Online Pass. Starting with Tiger Woods PGA Tour 11 for the PS3 and Xbox 360, expected on June 8, the firm will include a title-specific code that enables access to the multiplayer mode, online features and downloadable content.
This code can only be redeemed once, if the code has already been used you'll have to buy a new Online Pass for $10.
If the code has already been redeemed (i.e. if you bought the game used) additional Online Passes will be available for (you guessed it!) ten dollars. Each game will include a seven-day free trial.
The online services under the Online Pass vary by game, but an EA rep told us they can include basic online multiplayer, as well as group/league features, roster and playbook updates, downloads of user-created content (like Photo Game Faces) and tournament support.