Bloomberg reports Microsoft's Bing search engine has hit a marketshare of 12 percent in April, and that some people are starting to use "Bing" as a verb.
If Microsoft's (MSFT) goal was to hear Bing used as a verb, there are signs of success. In April about 12 percent of all Web searches were performed using Microsoft's year-old search engine. While that doesn't exactly make Bing a Google (GOOG) killer, it seems to be holding its own. Searches on Bing are up 4 percent since its launch a year ago, according to comScore (SCOR). Meanwhile, Google's share is flat at 64 percent. "I do hear people saying 'I Binged it,' " says Danny Sullivan, who runs the search-analysis Web site Search Engine Land.