Amazon CEO Jeff Bezos revealed color versions of the Kindle eReader are still a long way out. Some companies are developing color e-paper screens, but Bezos says the things he has seen in laboratories are still not ready for prime-time production.
Speaking Tuesday at the online retailer's annual shareholder meeting in Seattle, founder and CEO Jeff Bezos said that adding color to the Kindle's "electronic ink" display is a difficult technical challenge and that a color screen is "still a long way out." Bezos said he's seen things "in the laboratory" that are "still not ready for prime-time production."
Tablet computers such as Apple Inc.'s iPad and some e-readers sport LCD displays, which can show color. But those are harder to see in sunlight and consume much more power than e-ink displays.