Hexus had a chat with AMD's UK country manager and channel boss Andrew Buxton and got to hear that rumors of the demise of the channel have been greatly overstated:
UK country manager and channel boss Andrew Buxton, however, was keen to stress that both AMD and its channel are quietly doing quite nicely when we met for a bite to eat in central London
"Rumours of the demise of the channel have been greatly overstated," said Buxton, as he perused the wine menu, opting inexplicably for a Chardonnay to have with the steak. "We shipped more units in the EMEA channel in 2009 than ever before, so the component channel is still healthy."
But it's easy to see where these rumours may have originated. Surely everyone wants a notebook these days, those who haven't concluded the tablet is the best thing since sliced bread, that is. That was what was so clever about AMD's Vision strategy - stop trying to tackle the engineering and manufacturing might of Intel head on, and play to your strengths.