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Toshiba Canvio HDDs aim at Mac users

Posted on Tuesday, July 13 2010 @ 21:21:20 CEST by

Toshiba revealed a new line of Canvio portable hard drives for Mac users. These USB 2.0 models feature a Radiant Silver or Infinite White design, and are available in 500GB, 750GB and 1TB capacities for $99.99, $119.99 and $139.99, respectively.
With consumers across the country constantly amassing more "digital valuables" – from photos, videos, and favorite music to important personal documents – Toshiba is proud to offer Mac users the compact, easy-to-use Canvio™ for Mac Portable Hard Drive lineup. Continuing Toshiba's commitment to make backing up and recovering data simple and easy, the new Canvio for Mac line provides Mac owners 500 gigabytes (GB1), 750GB, or one terabyte (TB) of storage space, with pre-loaded Mac-customized backup software.

"Toshiba develops personal storage devices that combine the latest, high quality designs with top-notch performance and an intuitive, easy to use interface"

According to a February 2010 survey conducted by Impulse Research2, 70 percent of Americans have lost some type of data on their computers. Unfortunately, the majority of consumers surveyed (89 percent) are aware of the importance of regularly backing up their computers to avoid losses but less than half (43 percent) regularly do so, leaving many computer users vulnerable to data loss that could include digital photos and movies, important financial records, or professional documents.

Recognizing that many users do not back up their data because they believe it's a complicated process, the Canvio for Mac line makes data backup simple for everyone, from novice users to the most tech-savvy consumers. The included NTI® Shadow 5 for Mac software allows for fully-customized backup and synchronization, including the backup of specific folders, certain file types, or even a complete system backup and recovery of everything that is saved on the Mac3. Selected folders on the Canvio for Mac and the Mac computer can be merged and synchronized, while the frequency of backups can be adjusted to different periods (from weekly to continuously) for greater convenience. Complete password-protection with up to 256-bit data encryption prevents unauthorized access to data and a special Drive Space Alert monitor sends an onscreen update when storage space is running low.

The Canvio for Mac's plug-and-play usability and full customization are matched by its small size and elegant, simple styling. Available in either Radiant Silver with silver accents or Infinite White with glossy white-gray accents on the top cover, both feature an anti-slip design and anti-slip side, making the Canvio for Mac an excellent companion to the full line of Mac computers. On the inside, an Internal Shock Sensor and Ramp Loading Technology keep data safe during day-to-day movement from a desk, pocket, bag, or beyond. Despite being smaller than a postcard and boasting a featherweight (six ounce) frame, the Canvio for Mac – in 1TB form – can hold up to 285,000 digital photos, 263,000 digital music files, or 820 digital movies4.

"Toshiba develops personal storage devices that combine the latest, high quality designs with top-notch performance and an intuitive, easy to use interface," said Manuel Camarena, product manager for consumer storage at Toshiba Storage Device Division. "Our Canvio for Mac products give Mac users a safe, convenient, and truly portable solution for backing up their digital entertainment, documents, and other content instantly."

Continuing its commitment to environmental friendliness, Toshiba developed the product packaging with 100 percent recyclable materials.

The Canvio product line is available now at http://www.toshibadirect.com/canvio_mac or through major retailers and online outlets. For a complete list of retailers offering the Toshiba Canvio, please visit www.wheretobuy.toshibastorage.com.

Suggested retail prices by capacities are:

* $119.99 for the 500GB Canvio for Mac
* $139.99 for the 750GB Canvio for Mac
* $189.99 for the 1TB Canvio for Mac



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