KitGuru recently had some time to sit down with Peter Yeung: Director of Marketing with HIS.
Peter graduated in the US with a major in Business Administration and Economics. He lived in New York, Silicon Valley and is now based in Hong Kong. His role and responsibility is to continue building HIS as a top tier worldwide graphic brand by focusing on 4P (Product, Price, Place, Promotion). He has established a close relationship with key customers and suppliers to execute sales & marketing strategies. Under his coaching, the Sales & Marketing team have successfully gained market shares against competitors and have developed the HIS brand to become market leader in APAC (Japan, Korea, Hong Kong, Indonesia, Thailand), top 3 best selling brand in North America, top 2 market leader in Eastern Europe. As part of the CEO’s business management team he develops long-term goals and executes short-term key objectives. He is also involved in the decision making process for all product development projects and he supervises the worldwide marketing department.