HIS - Peter Yeung: Director Of Marketing KitGuru Interview

KitGuru recently had some time to sit down with Peter Yeung: Director of Marketing with HIS.

Peter graduated in the US with a major in Business Administration and Economics. He lived in New York, Silicon Valley and is now based in Hong Kong. His role and responsibility is to continue building HIS as a top tier worldwide graphic brand by focusing on 4P (Product, Price, Place, Promotion). He has established a close relationship with key customers and suppliers to execute sales & marketing strategies. Under his coaching, the Sales & Marketing team have successfully gained market shares against competitors and have developed the HIS brand to become market leader in APAC (Japan, Korea, Hong Kong, Indonesia, Thailand), top 3 best selling brand in North America, top 2 market leader in Eastern Europe. As part of the CEO’s business management team he develops long-term goals and executes short-term key objectives. He is also involved in the decision making process for all product development projects and he supervises the worldwide marketing department.

You can read the interview over here.